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Outbrain is a versatile platform that serves a variety of use cases for users across different industries. For the paid media team at …
Overview
What is Outbrain?
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.
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What is Outbrain?
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.
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- Premium Consulting/Integration Services
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Alternatives Pricing
What is Taboola?
Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
What is Choozle?
Choozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.
Product Demos
Outbrain Thumbnail Widget - Demo Video
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Outbrain Amplify - Explainer Video
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What is Outbrain?
Outbrain Video
What Is Outbrain?
Outbrain Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.
Reviewers rate Usability highest, with a score of 7.8.
The most common users of Outbrain are from Enterprises (1,001+ employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Outbrain is a versatile platform that serves a variety of use cases for users across different industries. For the paid media team at AdRizer, Outbrain is a valuable tool for driving website traffic at an affordable cost. The straightforward guidelines and minimal disapprovals make it a preferred choice over larger social platforms. Working with the dedicated account manager ensures a seamless process, even providing white-glove commitment by answering emails after hours.
For e-commerce stores looking to expand their ad reach, Outbrain comes highly recommended for testing and promoting products on new ad stacks. It has been successful for reviewers who have found it to be an effective campaign-specific media tactic. Additionally, Outbrain functions as a brand awareness tool for credit unions, reaching potential members and generating interest in their offerings.
Outbrain's ability to amplify content extends beyond marketing campaigns. It has been used by Berlin Magazine online newspaper to market their articles, though they have faced challenges with customer support. However, the tool is trusted and well-known in general. Nonprofits have also leveraged Outbrain to significantly increase overall traffic and capture email addresses.
Furthermore, Outbrain plays a crucial role in content distribution and audience engagement strategies. Bloggers have utilized Outbrain to increase impressions and exposure for their content. It helps promote global and local content, finding new channels to identify targeted audiences and increase brand awareness. By customizing content based on relevance, Outbrain allows users to effectively capture audiences and drive engagement.
Overall, Outbrain offers diverse use cases across industries, whether it be driving traffic, amplifying content, or increasing brand awareness. Despite some challenges with customer support or code problems reported by users, the platform's benefits are recognized by its extensive user base.
User-Friendly Interface: Several users have found Outbrain's user interface to be easy and simple to use, allowing for quick campaign creation. They appreciate the straightforward navigation within the platform, resulting in a smooth overall experience. With minimal learning curve involved, users can easily navigate through the clean and intuitive dashboard.
Cost Savings: Some users have noted that Outbrain's CPCs are comparatively lower when compared to other Social Native platforms. This has led to potential cost savings for these users, making Outbrain an affordable option for their advertising needs.
Quality Traffic Generation: Despite initial concerns about native ads being spammy, many users have been pleasantly surprised by the decent quality of traffic generated through Outbrain's platform. They appreciate that Outbrain's comprehensive distribution network allows them to reach outlets frequented by their target audience but would otherwise be difficult to target. This additional reach helps increase visibility in the marketplace and provides valuable exposure to their content.
Limited ad customization: Some users have expressed dissatisfaction with the limited customization options for ad formats in Outbrain, stating that it restricts their ability to have more control over how their ads appear.
Billing setup complexity: Several reviewers have mentioned that setting up billing for multiple accounts can be a cumbersome process, resulting in inconvenience and complexity.
Vague targeting options: A number of users have found the targeting options in Outbrain to be vague and unclear, making it difficult to accurately determine their target audience. This lack of clarity has been reported to impact the effectiveness of ad campaigns.
Attribute Ratings
Reviews
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September 21, 2020
Outbrain - Low click cost with high revenues
Outbrain is a great find for our marketing campaigns when it comes to acquisition and brand awareness. The software is particularly used by the promotions & acquisition team to find new users and a very genuine cost per reach. The platforms bills on every clicks it achieves by promoting the campaign which ensures best use of marketing monies.
- Variable CPC helps keep the cost low - too huge the inventory.
- Multiple goal optimization to its best, in this platform.
- Selective bidding on the publisher helps scale the campaign.
- Sudden addition of new publisher in the campaign with high clicks hamper the campaign performance sometimes; there should be a check.
- Event based conversion implementation is a bit challenge still.
- Lack of account teams in the organization for Indian geo is another challenge.
- Lower CAC.
- Ads to the right targets and exclusion capabilities help save more bucks.
- Algorithm helps improve conversion ratio to decrease CPL & CPA.
- Taboola, MGID, Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini), Yahoo Gemini! (Verizon Media Native), formerly Yahoo! Advertising and Revcontent
Outbrain has an edge over others because of its ease to set up campaigns, better algorithm to drive conversions and optimize on more than a goal and good reporting. Furthermore, this has by far the biggest inventory of the network of publishers and many premium inventories. I've been a loyal user of the media buying platform because of the said reasons.
Outbrain Amplify is used by my ogranization to find new channels for identifying targeted audience with our offerings to promote our content using Outbrain's premium publisher network. Our foremost purpose is to increase our brand awareness amongst our target audience and geographies where we are trying to make our sales more predominant. It has helped us so far in capturing audiences by making our content rich and custom based on their relevance.
- Lead generation, verification and capture.
- Contact databases with good amount of details to customize or filter based on important parameters.
- Marketing analytics.
- Pipeline management for tracking leads which are potential targets.
- NPS scoring.
- Lead Database Integration.
- No free trial version/licenses - you have to go all in from the very first moment you choose Outbrain.
- Main ROI depends on how you calculate your reach and impact - Outbrain gives you data on lead conversion but is that long-term conversion or not? - Outbrain isn't able to tell that in short term.
So we had demos and trial versions for Taboola, AdRoll, ContentStudio. All aim to help businesses find more customers on the web and help them grow. What stood apart for us was Outbrain's automation in lead discover, verification and personalized content for us and thus structure our branding and be in sync with our purpose statement.
April 29, 2016
Outbrain - Significant reach, but unkown B2B value
Outbrain is being used as a campaign specific media tactic to extend the reach of our brand that has been included, highlighted or quoted in news publications (Earned Media).
- I can provide additional reach through online news outlets without having to execute a direct publisher paid media buy.
- It can align our brand with a credible publication that has either included our content or quoted one of our experts and extend visibility in the marketplace.
- Outbrain can [somewhat] mask a pay-to-play model as earned media reach. Outbrain is an oddity in that it's neither Earned or Paid media.
- Outbrain reach attribution is something that needs to be addressed, since our executions are packaged within publications that pick up our content...our usage of Outbrain drives traffic to the publication that has included our brand in some way. Therefore, this is not a direct extension of reach, but indirect reach. Therefore, when we report on Outbrain, it needs to be packaged in a way that assumes additional impressions, but not 1:1, since we're not driving traffic to our brand.
- More granular tracking capabilities (utm parameters for destination URLs). Follow the URL syntax appending that Oktopost leverages for social media. It's important to be able to track engagement or direct response goal tracking as associated to Outbrain reach.
- Placement scoring relative to how prominent a brand is mentioned within an article. This will help in the creation of reach attribution models and understand the quality of the Outbrain generated traffic.
- None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
Outbrain is the most visible player in regards to third party content distribution.